Monday, April 23, 2012

What Is a Tenant Representative?

A tenant representative provides an outstanding service opportunity for a business. This professional is a commercial real estate agent who works exclusively for a tenant. In business, having the right location can make or break the company's success. A tenant representative works to ensure that your business avoids pitfalls and improves on its economic opportunities. He or she does this by ensuring the business is in the right location for optimum profit potential.
Space Selection for Your Business
One of the key things this professional does is to help the business to find the best location for a commercial lease. There are several reasons that the business may need to relocate.
1. The business that is struggling may need to relocate into a better economic situation to increase revenue. The tenant rep can help to find this location and help ensure that the business's location is not a downfall to profit potential.
2. The tenant representative may be able to point out specific locations where the business could profit better, even if the business is doing well right now. The tenant representative may provide recommendations prior to obtaining a new lease.
Finding the right space for operations is important because it affects how customers find the business, how they enter and exit it and how prominent the business is to the street. The goal with choosing the right space is to ensure the business gets the customer traffic it needs and a space that is adequate for business functions.
Negotiation at Its Best
Another way in which the tenant representative can help the business is to represent the business in negotiations for a commercial lease. If you wish to move into an office building, before signing an office space lease, the tenant representative will negotiate things like the following on your behalf.
· The location of the business
· The cost of leasing the space
· The onsite amenities and features of the space provided
· Parking for the business
· Frontage and signage options for the business
· Free rents
· Landlord's incentives
The goal here is to get the best bottom line for the business. This ensures the business owner has the optimal space and is paying the least amount possible to be in that space.
Why It's Critical
While most business owners are excellent at running their business, most do not have experience in picking a commercial location that is ideal for the type of business that it is. The tenant representative helps to find suitable office space or other space for the business. This professional commercial real estate agent works on behalf of the tenant to locate, negotiate and to create a lease specifically designed for the business's needs.
By using this service, the business reduces costs while increasing its potential for saving a significant amount of money.
Have a good day,

Monday, April 16, 2012

A Tip Sheet For Tip Sheets

Most everyone loves tip sheets. They're easy to read, they don't take more than a few moments to complete, and most often, they're fun to read. If you're an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet is a great way to establish yourself as an expert in your field.
Here's how to write your own. You can easily write a simple list of tips to post on your website, blog, or social media sites.
1. Use a highly specific topic to center your tip sheet around. "Top 10 Tips on How to Lose 10 Pounds" is better than "How to Lose Weight."
2. Determine the purpose of the tip sheet. What do you want to use it for? To gather names? Market to prospective customers? To educate your current clients? A clear purpose will help you keep focused on the subject matter.
3. Keep your tip sheet consistent with the tone of your website and blog. If your writing is serious, don't try humor in a tip sheet. If your website has a casual tone, don't write a deadly serious tip sheet.
4. Create short, bulleted lists that appeal to media. Print publications and t.v. stations love short bulleted lists because they're ready-made and don't require editing.
5. Keep your tips to no more than 12 items. More than that and you'll lose your readers quickly.
6. Use numerals instead of spelling out numbers in your headline. Example: Use 10 Tips for... not Ten Tips for...
7. Write for humans, not for the search engines. Your readers are human and although keywords are important, don't stuff your tip sheet with non-essential keywords.
8. Use verbs in your tips. Action words tell your readers exactly what to do, eg: "Invest in gold with these 7 hot tips" or "Develop your business model by leveraging expert advice."
9. Write a series of tips on one topic. Example: Motivation - 5 Tips to Stay Motivated When you Work Alone, 10 Tips to Revive Yourself on Emotional "Dip" Days, 7 Ways to Motivate other Self-Bossers."
10. Publicize your books or reports with complimentary tip sheets. They're perfect instruments to draw attention to items you sell. It doesn't give away all your information; it simply provides a "teaser" to make your readers thirsty for more.
So, there you have it! Now, make a list of your topics and go to town writing your own tips. You can even make your tip sheets into a small booklet to give away to your clients.

Tuesday, April 10, 2012

Top 10 Mistakes That Health Club Personal Trainers Make

A Popular route when you become a personal trainer is to take a position in a health club, leisure centre or gym, either as an employee (although there doesn't seem to be that many of them around) or as a self employed contractor paying rent to market their services and uses the facilities.
However, during my time at my current gym (2 years) I've seen 4 personal trainers come and go when things haven't worked out for them. Upon my observations, here are my top ten mistakes that Gym based Personal Trainers Make and hopefully by reading you can avoid them
1. Not having a Presence at the gym
I've said before that if someone doesn't refer to you as "part of the furniture" you probably aren't there enough. Especially in the early days. Be there at core times (Mornings, Lunchtimes and evenings) and look busy, this may mean doing free tasters or training a friend in the early days its better to look busy. Also, think about training yourself in your branded PT kit, as long as you are fit and do impressive training methods that "awe" others looking on, this can get you business
2. Not Marketing well enough
Make sure you tap into the different marketing vehicles you have at your disposal, this may include a PT Profile board, notice board, reception promotional area, lead boxes, posters, business cards, have three articles in the newsletter if your gym has one, do an informational article on your gyms website
3. Not Networking with members
Its not enough just being there, you need to talk to people, don't try and sell to them as this is a right turn off, get to know them as people and gently introduce the aspect of how you can help them, Be approachable and friendly
4. Only concentrating on Personal Training
In my opinion for most PTs starting out, personal training is a dangerous thing to bank your entire income on, you need to get your classes going on, sell nutritional supplements, do plans and diversify as much as possible
5. Only Marketing to Gym Members
Don't put all your eggs in one basket, make sure you maintain a good marketing presence outside your gym. You never know, your gym could kick you out, go bust or double your rent tomorrow. Market outside and bring people into the gym if you need to
6. Not Branding up
Wear your colours! Have your logo with "Personal Trainer" and your contact details on the back, it gets into people psyche eventually
7. Not differentiating themselves and their niche
Rather than trying to be all things to all people, specialise! Bodybuilding, Nutrition, Running, Fat Loss, Lower Back Pain, Bootcamp are all potentially profitable niche's to explore
8. Not Networking with staff
Reception and sales staff can make or break your business get to know these guys and get an arrangement where they refer people to you and get a payment if the referral books in
9. Not being visible when training clients
It maybe easier to train a client in an empty studio but who can see you? Be out and visible to other prospective clients when you are working
10. Not asking clients for referrals
People who come to the gym, usually have friends at the same gym. Ask for referrals and reward your clients for doing so.

Thursday, April 5, 2012

7 Tips To Balance Your Personal and Professional Life

In the hustle and bustle of everyday life you can feel like you're in the Indianapolis 500 at full throttle. In your personal life you may have kids, a significant other, friends and family that you try to make time for. Then there is your professional life that can consume a large portion of your day and night depending on where you are in your career.
It is so easy to lose control of your life personally and professionally. The two begin to blend together and you wonder where one starts and one ends. Life has to have some balance to it in order to keep you healthy and sane. This can often seem so hard to do but with a few tips you can find that balance and harmony in your life.
Can you really balance the two? The answer is a simple "yes". Remember these tips:
1) Plan of Attack - Before you can even begin to get your life in balance you need to first know where your life is out of balance. Are you spending too much time at work and not enough time at home? Are you working on the weekends instead of spending time with friends and family? Ask yourself these questions to determine where you need some adjustment.
2) Family Obligations - Are you married, have kids or a significant other? If so your life then isn't just about you. So when working on balancing your life, they have to be a consideration as well. What are you missing in this area? Ballet recital for your daughter? Date night with your spouse or significant other? You have to balance life and it has to include these important people in your life. So take that into consideration.
3) Delegate - It's easy in business to do a lot of things yourself so the job gets done right the first time. However in doing so you are taking away from your personal life. This is where delegation is essential. Delegating is important to balance in your life. Delegate the things that can be done by someone else. Be sure to have good systems in place so that when you delegate there are clear instructions on what needs to be done.
4) Schedule Time for Yourself - This seems to be one of the hardest things for most people to do. It's also the last thing on most people's list. You have to take time for yourself even if it is only an hour here or there. It could be something as simple as just taking an hour to read your book for an hour or going on a run. No matter what you do, the goal is to take "some" time for yourself.
5) Prioritize - The key to finding balance is the ability to prioritize. You have to realistically know what needs to be done first and what can be pushed back to a later time.
6) The Art of Saying "No" - We often want to please others and so we take on more and more because someone has asked us to. By doing so you are throwing your life out of balance because sooner or later you're going to have too much to do and not enough time in the day to do it. Sooner or later you have to say no to some things in order to keep your life balanced and happy.
7) One Thing at a Time - Multitasking was once seen as the way to get things done but realistically it's easier to focus on one thing; finish it and then move on to the next thing. In some cases multitasking can be distracting. So stay on task, finish it and then move on to something else.
If you don't have a sense of harmony between your personal and professional life things can take a toll on you mentally and physically. Taking simple approaches like those listed above can help you get your life balanced out so that you can be productive at work and have fun with your family and friends.